Press for Champagne

Your determination has paid off and you're about to debut your own restaurant. Despite the obstacles, you're finally getting ready to open, and now your concern is whether people will visit and discover your cuisine. You've already invested a significant amount of money in making this a reality. It's hard to imagine having enough budget to hire someone to spread the word about your new establishment. But PR, or public relations, is a powerful tool for storytelling and sharing your message.

This guide is for entrepreneurs who turned their dreams into reality but lack funds for a full PR campaign. Throughout Press for Champagne, you'll gain insight into:

• The meaning of public relations

• Writing your own press release.

• Pitching your brand to journalists and media outlets

• Handling negative publicity

While Press for Champagne is an excellent start, engaging a publicist or agency on a long-term basis will offer you a comprehensive strategy covering pitching, press releases, innovative ideas, a research-based approach, timelines, and additional services.