The Tiny Tassel
Evolving a vibrant Southern retail brand into a vibrant, intentional business
THE TINY TASSEL
Charleston, SC
The Tiny Tassel has grown from a side hustle selling only its namesake earrings, to over a million dollars in annual revenue online and at its flagship store in downtown Charleston.
THE RESULTS
Evergreene Group was hired to create a communications strategy to help steward The Tiny Tassel’s reputation after opening their first brick and mortar shop. That process began with us changing how The Tiny Tassel talked about itself and being more intentional about what opportunities, partnerships, and events the brand and founder, Mimi Striplin, participated in. Additionally, we positioned Striplin as a business and retail expert through social and traditional media, launching an annual event for women entrepreneurs in Charleston hosted by The Tiny Tassel, and speaking engagements.
SERVICES PROVIDED
Communications Strategy
Media Relations
Brand Development
Influencer Strategy
