Casa Kantuta
Launching the first Bolivian cocktail bar in the US, combining cocktails, culture, and more from the heart of South America
CASA KANTUTA
Washington, D.C.
Located in the heart of one of Washington’s premiere late night corridors, Casa Kantuta is a groundbreaking concept by sibling entrepreneurs that wanted to share their Bolivian pride via cocktails, art, and traditions in the United States.
THE RESULTS
Initially Casa Kantuta engaged Evergreene Group to provide media relations for its month-long pop-up debut. After an extremely successful traditional and social media campaign, the Casa Kantuta pop-up regularly saw lines down the block for entry. For both the bar’s pop-up and more long-term stay, Evergreene Group developed a communications strategy that included Spanish and English language media, taking every opportunity to educate the audience, specifically about Bolivian culture, ensuring a truly immersive and welcoming bar experience for all.
SERVICES PROVIDED
Media Relations
Communications Strategy
