Scholly
Shifting the narrative for the scholarship app going from helping current college students to all debt-ridden Americans
SCHOLLY
National
Scholly came to fame after its founder and CEO, Christopher Gray, appeared on Shark Tank, landing a deal with Daymond John and Lori Greiner while sparking the biggest fight in the show’s history. That was in 2015, and when Evergreene Group began working with Scholly in 2021, the brand and its founder had evolved. Scholly had a new narrative that involved extending its services beyond college students and on to college graduates and those financially impacted by the Covid-19 pandemic.
THE RESULTS
Evergreene Group developed internal communications systems for Scholly’s scholarship partners while increasing awareness of high-profile partnerships with Google, actor Jesse Williams, and more. Additionally, we developed messaging to position Gray as a thought leader of the student loan debt crisis and overall U.S. financial climate.
SERVICES PROVIDED
Media Relations
Communications Strategy
