Calabash Tea & Tonic
Introducing indigenous healing ways to modern audiences
CALABASH TEA
Washington D.C. & Beyond
Calabash Tea & Tonic offers its “tribe” a truly transformative experience. The magical urban and digital oasis is cultivated by 5th-generation master herbalists and designed to decolonize your tongue.
THE RESULTS
Calabash Tea & Tonic had already amassed a large following thanks to its dynamic leader, Dr. Sunyatta Amen, when Evergreene Group’s relationship with the brand began. But on the cusp of opening a second Washington D.C. location and refining their online retail offerings, Evergreene Group worked to expand the Calabash audience, launch several new products and initiatives, and position the teahouse and its founder as powerhouses in the wellness, vegan, lifestyle, and business categories.
SERVICES PROVIDED
Communications Strategy
Media Relations
Strategic Partnerships
Brand Development
other projects
